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Marcii Goosen. The one they call the Creative Director.
Marcii is the creative director and curator of the Labia Celebration Exchange. Her passion for the Labia cinema as well as for working with creative collaborators is really something special… And a large part of why this celebration is as luminescent as it is.
Marcii loves the Labia because it is old mixed with new, history is giving birth to a brighter, richer future…
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Mavuso Mbutuma. The one they call the Designer and Illustrator.
Mavuso is the best-dressed of the team. In fact, his outfits are so fascinating that Emma started a blog to document them on a day-to-day basis (check it out at sartorialmavuso.blogspot.com). He’s not only a snappy dresser, though, he’s also been working with Marcii & Justin to conceptualise and design the look & feel for the celebration, and quietly causing a revolution with his guerilla radicals.
Mavuso loves the Labia because it’s his city’s oldest and most treasured gift.
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Justin Southey - Special Guest. The one they call illustrator extraordinaire.
He brings his amazing spirit and talent to the conceptualising of the visuals for the celebration, and his illustrations pepper these pages. He’s actually a freelancer, but joined us with full enthusiasm to enhance the Labia’s beauty.
Justin Southey loves the Labia because there is something strange going on behind the popcorn box…
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Emma Harvey. The one they call the iNstika.
Emma is most fascinated by what makes people transform, what makes their imaginations flourish, and how to get a business to perform at its best. It makes sense, then, that she’s the organiser and communicator for the Labia Celebration Exchange, keeping it all together and making sure all the little things get done.
Emma loves the Labia because she loves the Labia
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Arnold Dietstein. The one they call the Creative Broker.
Arnold spends his free time retreating to the wilderness, catching waves on any of the beautiful Cape Town beaches, or drinking red wine in wide-open spaces. He’s also spent rather a lot of time as project manager extraordinaire for this celebration, handling sponsorships and making sure the whole thing runs smoothly.
Arnold loves the Labia because it’s part of his life living in beautiful Cape Town.
Who’s behind it?
Behind every successful project, there’s a team of smart-thinking people with a whole heap of energy. In this case, those people are Exchange Creative Commerce, an experiential design company that knows how to communicate. Yes, yes, you might say that everyone knows how to communicate, but we’re talking a little more than grunts and emails here. We’re talking messages that enlighten, delight, motivate, and persuade.
How do they do that? By telling the truth. By finding that central, immutable truth about the message they’re communicating, and then using graphic, motion, interior, product, photographic, fashion, digital and sound design to create experiences to fully communicate that message. This is a design studio like no other…
… Not least because they have this fabulous segment called ‘Love your Work’ where they create stuff for the pure love of it. It all started because the Exchange studio wanted to get involved in the best possible creative networks, in the exchange of information and creativity, and in spotting opportunities and ideas, and coming up with fascinating projects (like this one, you might say).
It’s about not just working, but creating work that they love. It’s about adding extraordinary value to brands or concepts that they are passionate about, or that they believe deserve it. It’s about passion.
‘Love your Work’ lets Exchange devote their extra time, free of charge, to pour their love into brands they feel connected to. This time around they invited some friends to join them…
Contact emma@exchangecreative.co.za
